The campaign has been exposed in all official Louis Vuitton media since March 17. The launch of the LV Archlight in 2018 revolutionized casual sneakers. Cutting edge in sportswear design thanks to its oversized tongue, curved rubber sole and futuristic silhouette, this year the now-signature Louis Vuitton shoe celebrates five years of success and iconic status.
The LV Archlight is positioned as a constantly transforming design that is unbridled by trends. And now, its multiple transformations have given shape to a new design: the LV Archlight 2.0. 2023 will see the Archlight decked out in raffia, guipure lace and a new experimental rubber platform for the sole. The reinvented design is inspired by loafers, knee high boots and desert boots.
L.V. Archlight
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Courtesy
Louis Vuitton.png
Courtesy
LV Archlight’s design unites stories, moments, and techniques.
Made with exclusive materials, such as crocheted raffia in terracotta tones. It recodes the aesthetics of hiking for a long time, romantic walks through the countryside. Whether in sneakers, revised desert boots or neo-moccasin shape, it signs its silhouette with a rebellious aesthetic. The LV Archlight loves the influence of Y2K moments, the Gen Z trend where mix and match is the name of the game. In which pop colors coexist, technical materials, glam sportswear effects, among others.
This shoe is a metaphor for a completely liberated aesthetic.