We cannot deny that ‘The Lord of the Rings: The Rings of Power’ has been quite a phenomenon. Along with ‘The House of the Dragon’ it has been the most commented series in recent weekssomething that has been accompanied by audiences that, we are told, have been spectacular.
Although with streaming all this has to be taken with a grain of salt, external auditors point out that the success is real. However, although they have garnered good audiences, it seems that they have not managed to attract that public that is always interesting to have on board: the new generations. A subject that they have pending for season 2.
Audience over 35 years
According to the latest Nielsen data, focused on demographics in the US, 71% of viewers of the series of Amazon Prime Video has more than 35 years. In comparison, ‘The House of the Dragon’ has a younger audience, apparently. 68% of its audience is concentrated in the demo from 18 to 49 years old.
Although we are not talking about exactly the same age ranges, it does give us some idea of where both audiences move, which are shared. 34% of viewers of one watch the other (and vice versa) and the main audience is male, which goes (in fact) against the grain of normal streaming.
It is also noted that ‘The Lord of the Rings: The Rings of Power’ not designed for the most casual viewersrequiring commitment (it’s a slow fire) and some patience when immersing ourselves in Middle-earth, which can scare away young audiences, tiktoker.
In fact, it is not made to provoke conversation on networks, looking for it to arise more naturally than by effects and calls for attention. We can have a sample with TikTok, in which there are ten times more posts with the hashtag #HouseofDragon than with #RingsOfPower.
And that ‘The house of the dragon’ is not a hamburger for the young either, but it does seem to attract more attention from the public under 35 thanks to the house brand formulas and effects by George R. R. Martin.
There is another factor to take into account and that is that within the platforms it is Prime Video that has, in itself, a less conspicuous offer for young audiences, something that this ambitious adaptation and other youth-friendly proposals like the recent ‘Paper Girls’ have had to deal with, which failed to make itself known (well, they didn’t directly promote it).
So I don’t know how far from Amazon “they are interested” in calling the younger audience. But it is clear that ‘The rings of power’ is not doing it even though it is a proposal called to capture both the 20 and the 40.