Despite the fact that in the age of platforms we live in a time of immediacy, of a thirst for premieres, DTT continues to be an important bastion of consumption and among all the Spanish series that we can see in it there is one that stands out well above the others in terms of broadcast time: ‘La que se avecina’.
According to the latest report GECA on Spanish Production on free-to-air television for the 21/22 season (September to June), Contubernio is the production company that covers the most hours of television, counting the rebroadcasts of his series with a total of 3179 hours in this period (a third of the grid).
Although the data comes together with the broadcasts of ‘El pueblo’, watching television programming it is not difficult to verify that the series set in the Montepinar building is, by far, the most broadcast on DTT. Today (and it almost doesn’t matter when you read this), Factoría de Ficción has 14 hours scheduled.
eight episodes a day
What’s more, reviewing the programming of the Mediaset channel for this whole week we get an average of eight episodes a day that occupy, counting advertising, an average of 14 hours of grill that take us only interrupted by the zapping of ‘Toma Salami’ and the movie of the night to Esperanza Gracia’s horoscope.
A trend that has been verified in recent years and, in fact, the equivalent report corresponding to the period January-December 2021, the count reached 3921 hours between the two series. So that you can see the difference, on the same channel ‘El Pueblo’ only has one daily slot.
The difference with the rest of the series is abysmal: ‘There is no one living here’, which feeds part of the Atreseries programming, reaches 687 hours in this period September – June; among the Globomedia productions (‘Aída’, ‘I’m Alive’ and ‘Los Serrano’) add up to 1279 hours; a little less unites shot by shot with ‘There below’ and ‘The Prince’ (1111 hours).
On the other hand, if we look only at the novelties, it is the daily series that mark the top of the top with ‘Love is forever’ (about 250 hours) and ‘Serve and protect’ (200 hours).
The same series, over and over again
Regardless of whether we like ‘La que se avecina’ or not, we must recognize its position as the queen of DTT Spanish series. Of course, it is a title that is imposed by the programmers, who they seem not to leave an iota of four counted series They are going to squeeze everything they can.
And I’m not just talking about Spanish, because if we go to Energy or any other channel we also have a couple of American series that go on a loop like ‘CSI: Miami’ or ‘Law and Order: SVU’for example.
Since television began to have some content, they have chosen to exploit their library as much as they can. In the United States, for example, there is syndication in which local network networks and basic cable channels pick up veteran series (around a hundred episodes) to nurture its programming. In fact, it is one of the great strengths of the studios, who fight so that the networks do not cancel them before they can enter that circuit.
In Spain, although we do not have the same system, the large groups do have on DTT a luxury opportunity to fill hours and hours with both old and relatively new series, both own productions and those acquired in order to continue exploiting through advertising, which is not a small thing.
The problem comes from the fact that the little variety that in the end the casual viewer finds. What an eye, I’m the first to see myself on loop ‘The Simpsons’, ‘Friends’ or my favorite comedies, but zapping on DTT and finding you, whatever time it is with the same thing, loses some of its charm.
And it will be by catalog. The private channels have almost thirty years of original productions behind them, but in the end they play too safe when designing the grill.