You like it more or less It is exciting to see the decline of Telecinco live. It is like witnessing the fall of Ancient Rome in real time: what one believed to be immovable, falls of its own weight. This year has been the confirmation that gossip doesn’t matter to anyone in a post-Covid world: neither ‘Nightmare in paradise’ nor ‘Secret story’ nor ‘Survivors’ have worked at the usual level, and ‘Save me’ is still sunk in the afternoons of Antena 3. His last hope was ‘La isla de las tentaciones’… and it is not being as spectacular as they intended it to be.
And it sank, it sank
In just three episodes, the program has dropped 4 points of share, and it seems that it has not yet hit bottom: 16% that converts into 1,405,000 viewers. More people than last week, but less percentage. It is true that it is weighed down by the summary of ‘Nightmare in paradise’, that 9.9% is still in a negative streak, but even so the rest of his competitors are hot on his heels.
On the one hand, Antena 3, which continues with ‘El hormiguero’ immovable (18.3%) as the only program that at this point comfortably exceeds two million televisions on. The film that aired afterwards, ‘La tribu’, hooked 13.1% of the public and only 250,000 people less than Telecinco. If you get this with a not very well known movie, It is time for Mediaset to put their beards to soak.
For another, TVE sees how its ‘Incredible Duos’ lose 2.3% and they remain at a worthy 10.4%. Telecinco’s strategy to weaken its rivals at the cost of sacrificing its reality show of star farmers seems to have worked, but without raising any eyebrows. Gone are the incredible data of the second edition of ‘The Island of Temptations’, which hardly ever fell below 25% and three million viewers. One more time, the chain shows that little is liked… and much is tiring.