Without a doubt, marketing has become one of the great sets of tools and strategies that are constantly transforming the way in which business goals are achieved, projects are managed, and loyal connections with customers are maintained. Also, marketing is an efficient response to increased competition and the multiplication of channelsguaranteeing efficient attention to the new demands of customers.
The above has led to formation of a professional team that increases the productivity and efficiency of the projects in which it intervenes. Thus, a new value is given to the business, turning marketing professionals into the leaders of business transformation. If you continue reading, we will tell you much more about it.
An interdisciplinary team that completely transforms the company, how does it achieve it?
As an essential interdisciplinary team for contact with clients and the achievement of business objectives, Marketing professionals focus on 4 key aspects of collaborative work. These will allow them to take charge of the transformation:
1. Planning
Thanks to collaborative work, marketing professionals They can achieve the achievement of certain objectives in record time. They do this through the implementation of elements and processes such as dynamic request forms, workload management views, timely scheduling and assignment, real-time timelines and calendars, and efficient dependency management.
Thanks to this, stress levels are reduced, projects are delivered much faster and less effort is used to meet deadlines.
2. Process
Marketers understand the need for define projects from start to finish to avoid loss of relevant information.
They do this through work management platforms that use a single reliable data source for the entire project, have contextualized and easily accessible files, make use of project templates and custom flow states, in addition to automating administrative tasks.
This has led to Significant improvement in the quality and consistency of work teams and increasing the team’s ability to demonstrate and expose the value of the project and its progress to third parties.
3. Collaboration
This kind of professionals Maintains effective communication through collaborative work. It keeps all project communication in one shared place, creates contextual sources of information, assigns clear roles, and visually flags files to identify changes and comments.
This has made it possible to reduce the number of meetings and emails, in addition to reducing review and approval times.
4. Visibility
Marketing professionals implement tools that allow them to monitor the progress of the project, calculating the team’s ability to solve problems and gaining work visibility. Within these tools are control panels, reports and management metadata.
Thanks to the above tools, it is determined how many projects the team normally works on, how much time is spent on each of them, whether or not the projects are completed on time, which departments receive the most requests, among others.
A) Yes, marketers properly identify and overcome all types of job obstaclesacquiring a broader perspective of the projects and the needs to which they seek to respond.
Infographic offered by Wrike – Project Management
By way of conclusion, it is worth emphasizing the key role of marketing professionals for the exploration and adoption of new technologies within companies. Through this great contribution, growth and business efficiency are supported, consolidating proper work management that leads to innovative and authentic results.