If you are one of those who bought bread at Mercadona, know that changes are coming. The supermarket chain chaired by Juan Roig has announced that it no longer has its own bread. It will continue to sell it, but from now on all the bread they sell will be from external suppliers. Its 20 bread production lines will be progressively closed.
The reason for this decision is the search for quality improvement. Something that they had previously talked about, which comes after the fire that occurred in their main bakery in Valencia in 2018.
Mercadona has been working since that year on a pilot project with suppliers that assumed the production of more than 20 million kilos of bread per year. Now, after completing the test, it is beginning to incorporate national local suppliers. Europastry, Susana, Panamar Bakery Group and Monbake are some of them.
As a consequence of this change, space will be freed up in its logistics blocks. Something that experts indicate can lead to a significant increase in efficiency and productivity. “It will allow them to focus on their ordinary activities of receiving, storing and dispatching products”.
As assured by the Directo al Paladar kitchen expert, the supermarket chain will relocate the affected employees (650 people). They will be relocated as the implementation of the new strategy progresses.
We will have to wait to see to what extent this change will affect the taste of Mercadona’s bread. If it doesn’t succeed in the end it will be a shame, but we can always buy it at one of our favorite artisan bakeries.
Photos | Gtres and Pexels
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