Every editor goes through moments of crisis when facing the moment of writing content. It may be a moment of lack of content, a lack of inspiration when developing a topic or results that are not as positive as one would like produced by these texts. It is at these moments when we can fall into some of the worst mistakes we can make when writing. Given this, it is better to let a few days pass and reflect on what we are going to write; The texts should always be, above all, interesting texts. let’s see what mistakes we should avoid when writing content.
That the title does not attract attention (or that it does not explain what the article is about)
The first step for a text to be interesting is that look interesting and where it is best expressed is in the title. This must contain the central idea of the text and must be interesting. Some of the ideas that we have seen before for headlines to work well are that they offer a promise (for example, “31 things to think about before writing a text”), that they use numbers or catchy adjectives such as “absolute, funny, free, rare or unique”.
that is not interesting
We insist that the most important thing is that the post is interesting. But,what is interesting? What is interesting to us does not have to be interesting to our users. Therefore, we must have previously analyzed the tastes of our community of readers to know what to offer them. To do this, we must be able to answer these questions: What type of post works best? Which post gets more interaction? What type of post has been shared the most?
Once we have found the topic we want to develop, we must think about meeting the expectations that this content can create in users.
that is not practical
Usually, all the topics that are discussed on the Internet and even more so in a corporate blog, have a practical purpose. are written for solve problems or give information to readers on different topics in which you are more specialized. Therefore, when dealing with these contents, we must be practical; that is, give practical examples, relate topics and offer context, offer step-by-step instructions, photos to make the process more graphic and information of interest (telephone numbers, addresses, prices, etc.).
Even having the ingredients that we have mentioned, the post that we are writing can be boring. The biggest problem in these cases is usually not very agile writing, for which the solution is to read other similar posts and try to write in a fresher way. But there can also be other issues, such as no spaces and it looks like there’s too much text. https://www.abinternet.es/cuatro-errores-en-tus-contenidos-que-debes-evitar/To do this, we must insert images or divide the text into sections, which makes reading easier. Finally, we must not forget to give a original touchfun and different from our texts, with a personal style and above all, easy to read.