Situations such as the case of rape in ‘Big Brother’ have led Mediaset to rethink its reality. The audiovisual group has shared a document where it specifies the new measures that it will undertake to regulate its reality shows.
mediaset keep looking for a way to restart your brand, which for more than a year has shown that it has lost all the strength that audience leadership once guaranteed. To this end, it has made various modifications to its Code of Ethics.
Recently, the group has issued a statement with the news that specifically concerns its reality shows: beginning with the contestant selection process, which will include a previous medical examination, as well as investigation of the family, work or social environment of individuals to rule out participants with aggressive behaviors.
In addition, the producer will take care of the well-being of the contestants, guaranteeing them medical and psychological assistance if they need itand undertakes not to expose them to an uncontrolled risk situation, as well as offering them a psychological support service for at least two months after the end of the programme.
Regarding what they specify as prohibited behaviorsare those of sexual harassment and/or abuse, bullying, discrimination by gender, race, nationality, belief or religion, drug use, physical or verbal violence, immoderate consumption of alcohol and the use of images of contestants under its influence.
Finally, it will have a human team that guarantees compliance with these rules during the recordings and will make available to the contestants a anonymous reporting channel so that they can report any infringement.
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