He wanted the same treatment that was going to be given to Bardo
“When I saw what was going to happen to Bardto be very honest, it seemed to me that it was not fair and so I decided, so that there are no misunderstandings, I clearly decided, that I wanted the same treatment that was going to be given to Bard”pointed out the filmmaker during an interview with Excelsior, emphasizing the differences in treatment with the production led by Alejandro González Iñárritu.
“They told me that this was not possible, at least from here, and I told them: ‘let’s find a way, let’s find a way out’ and the way out was that they sold me the theatrical rights (cinemas) to be able to have the opportunity to find a distributor to be able to exhibit it in the greatest number of theaters in Mexico and the world. My intention is that the film be seen in the greatest number of theaters, “said Estrada.
My intention is for the film to be seen in as many theaters as possible.
Participating in this film Damián Alcázar, Alfonso Herrera, Joaquín Cosío, Ana de la Reguera, Ana Martín, Angelina Peláez, Silvia Gutiérrez, Silverio Palacios, Sonia Couoh, Cuauhtli Jiménez, Edwarda Egurrolaamong other actors.
With these differences that confront him with the largest streaming company, he appreciates the support they gave him to carry out the project, since the government rejected it and it took him five years to produce it. “María Novaro, the director of Imcine, told me out loud that my film did not have the quality that they demanded to make their films, which is more scandalous than Netflix,” the director told the newspaper.
They were absolutely respectful of my vision, of my film, they didn’t ask me to move a frame or a word, it was a privilege
The director comments that the Covid protocols and the specifications of this increased his costs by 25%, so he accepted the terms with Netflix to make the film in association. “Bo I had more to accept that they were the owners of the film. The entire production process was hunky-dory, they were absolutely respectful of my vision, of my film, they didn’t ask me to move a frame or a word, it was a privilege”, details Estrada. Although despite this, the creative feels that he is in a process that has bogged down the progress of this film to reach more theaters.
Netflix pronounces and respects the decision
The differences in terms of distribution and the support that Estrada seeks to reach more screens has been the reason for this decision, however Netflix will respect the process it has with the filmmaker and said in a statement: We are excited to work with the master Luis Estrada in his new movie, ¡Que Viva México! However, in recent weeks the director and producer has expressed his interest in implementing a different distribution strategy than the one agreed upon. We want to honor that vision, so we have agreed to revert the film rights to him.
After its commercial premiere, ¡Que Viva México! It’s coming to Netflix, where it can be enjoyed by our members around the world. We will share more information about the new release date in due course, the platform’s statement added.
Netflix Mexico deactivated the promotional videos of the film on its YouTube account for the country’s public.