She-Hulk: Lawyer She-Hulk will have a new episode every Thursday, a first that was announced today ahead of Disney+’s appearance at the Television Critics Association’s summer press tour. The news comes little more than a year after the platform changed its default release day for new episodes from Friday to Wednesday.
As a result, ‘She-Hulk’ will now debut just one day later than announced, on August 18, and subsequent episodes will be released every Thursday. The news makes the previous announcement that ‘Star Wars: Andor’ will delay its release all the more interesting, as it was reported that the month of postponement, with a three-episode release on September 21, was done in part to help the program had a great premiere, but the reality hides a move conditioned by a possible recent failure.
Now, suddenly, it looks like Disney is revisiting the strategy to space these shows out enough that they don’t fight each other — a smart move, as tracking has been shown to work best one big show at a time. The execution of season 2 of ‘The Mandalorian’ at the end of 2020 left a clue to ‘WandaVision’, which premiered in early 2021, leaving space for all its subsequent series to be the only one that occupied the rung of the geek culture at that moment. The error came later.
New Marvel hero. All new night.
New episodes of Marvel Studios’ #SheHulk: Attorney at Law are streaming Thursdays starting August 18, only on @DisneyPlus. pic.twitter.com/oc6WVN2CtB
— Marvel Entertainment (@Marvel) August 3, 2022
The problem came when ‘Ms. Marvel’ and ‘Obi-Wan’ arrived at the same time, resulting in significant audience lossas reported Samba-TV Ms Marvel only aired in 775,000 US homes in the first five days after opening, and it had to compete with the much better-known character Obi-Wan when some of its episodes aired. simultaneously between June 8 and 22.
This is what could have been a signal (right or wrong) that something needed to change. Not that I need more CGI, but if ‘She-Hulk’ had kept the Wednesday release date, it would have competed for viewers with ‘Andor’ in mid-September. Specifically, the last four episodes of She-Hulk would be released on the same days as the first six of Andor.