Photo: Telemundo/Univision / Courtesy
On Monday, December 5 andpremiered the new stage of ‘Today’, which promised more entertainment and delivered. ‘Despierta América’ leader of the mornings did not choose to be a spectator and was full of exclusive interviews and the presenters themselves, such as the case of Francisca’s haircut… Everyone’s question, at the end of both shows was, what happened to the rating? Who did the public choose? Did those who felt disappointed with Telemundo’s previous proposals come back? Did the curious make a difference?
The answer is the following: in the debut of the new era of ‘Hoy Día’, its most direct competitor, ‘Despierta América’ did more than double the number, sweeping the ratings. And not only that, but also surpassed its own rating of the last Monday of the month.
Did the new stage of ‘Today’ fail? Yes we compare them with themselves, no, because it grew in rating, that is, the first show of this era, it surpassed the very low numbers of the morning show where it was more newsbut he could not with the one from Univision that not only beat them, but also surpassed themselves.
What do we mean when Univision morning outdid itself? To what ‘Despierta América’ not only was not affected by the new ‘Today’ but even grew more than 1% compared to the transmission of Friday, December 2; and more of 12% compared to the 4 regular broadcasts of the previous Mondays in the public ranging from 18 to 49 years old.
Not only that, compared to the morning of Telemundo, On Monday, ‘Despierta América’ continued to more than double the audience of ‘Hoy Día’for example in the general public did more than 154% in comparison and between the 18 to 49 years more than 105%.
We show you in the numbers taken by Nielsen, the official rating measurer and by which both chains are governed.
East Monday, December 5, in the general public ‘Despierta América’ made 519 thousand and ‘Hoy Día’ 204 thousand. In the public that goes from 18 to 49 yearswhich as we always tell you is the most coveted because it is the one that advertising agencies focus on for clients, the Univision morning show did 152 thousand, and on Telemundo they only reached 74 thousand.
We can make this analysis even broader, and take a full year of mornings from both chainswhere Univision continued with ‘Despierta América’ and Telemundo includes the previous era of ‘Hoy Día’, the Qatar World Cup soccer matches and the first day of the new stage. Who won? Look:
Of December 27, 2021 to December 5, 2022. In the general public, ‘Despierta América’ had an average of 519 thousand and the three Telemundo proposals 215 thousand. in which it goes from 18 to 49 years old, Univision reached 152 thousand and the two ‘Hoy Día’ 59 thousand.
That is Despite ongoing World Cup competition, so far this year, ‘Despierta América’ is outperforming ‘Hoy Día’ among all key demographicsincluding the general public in more than 141%, and in the ages of 18 to 49 more than 158%.
The new stage of ‘Hoy Día’ hosted by Adamari López, Penélope Menchaca, Andrea Mezza and Chiky Bombom, with Nicole Suárez in the news, still has a long way to go to win back the public lost, and power compete more closely with who continues to be the leader: ‘Despierta América’, hosted by Karla Martínez, Francisca, Jessica Rodríguez, Alan Tacher, Raúl González, Satcha Pretto in the news and Chef Yisus Díaz in the kitchen.
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