In Warner They were promised to be very happy when ‘Black Adam’ hit theaters. All things considered, it was being sold as a revolution within the DC universe and with the added hook of Henry Cavill’s return as Superman. Then it seemed to succeed at the box office, but finally everything indicates that it will be one of the biggest box office flops of the year.
‘Black Adam’ currently accumulates worldwide revenues of 384 million dollars and most likely it won’t even break the 400 mark. With an estimated budget of 200 million and a promotion campaign that Variety values between 80 and 100 million, the truth is that the film starring dwayne johnson he would have to amass more than 600 million to start turning a profit.
From Warner they deny this and point out that the figure in which it would start to be profitable is 400 million, but the accounts do not come out. At least if we look only at the revenue in theaters, because later they will arrive by another way such as streaming, television sales or the physical format, but the truth is that even adding that is going to sweat a lot, since it is estimated that their losses could reach 100 million dollars.
This again sows doubts about the future of DCWell, let’s not forget that ‘The Suicide Squad’ was already a resounding flop last year. It is true that then they had the excuse of the simultaneous launch on HBO Max, but it is another note of attention to take into account. For its part, ‘The Batman’ did succeed, but its figures are not as overwhelming as one might expect.
In this way, Johnson’s plans to get down to business with a sequel may end up being shelved. And it is that it is convenient to take into account the change of leadership at the helm of DC, which has inherited a series of titles already underway or almost completed but that will then have to take hard decisions first to redirect the course and later it will be seen if they can really compete against Marvel.