Founder of the Another Company agency, it was in 2017 when he opted to create JET Store, “the first independent high fashion store, streetwear and accessories for men and women in Mexico City”.
Five years later, JET has just inaugurated its flagship store on Masaryk Avenue in the Mexican capital. There, thanks to a delicate and exquisite curatorship, the most avant-garde clients in the city can find some of the brands with the most personality on the market.
Jacquemus, Off-White, Balmain, Rick Owens, Givenchy, Saint Laurent, Valentino, A Bathing Ape or Maharishi have their space in a boutique where the sneakers further avant garde (Eyears owns one of the best personal collections in the region) serve as the guiding thread of the shopping experience.
“We work with brands that are not so well known and with brands mainstream, but always with the idea of the concept we want for JET. There are no blue or brown tones here. We are not conservatives”, explains Jaspar, the company’s ideologue.
With locations in Mexico City and Monterrey, JET will soon open its doors in Guadalajara, although with different proposals for its clientele in each location. “We try to adjust to the tastes and climate of our customers in each city,” says its founder.