Author: Sofia Caizetti

Much is read about the functioning of social networks, of tools that help us in managing presences or the need to have a strategy, but it is important to see our profile on social networks as something dynamic; constantly changing. One of the pillars that we have already commented on other times is to measure our performance and observe what works best, to enhance it and what works worst, to eliminate it. Therefore, we must also test new formulas or ideasthat help us achieve our goals. Find out what excites your followers After a while posting on your social networksSurely…

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According to data collected by an infographic made by QuickSproutEight out of ten people read a headline but only two of them read the entire article. Hence the importance of the headline. In some way, it is the cover letter of the article and conveys the content that it is going to deal with and how attractive it will be for us to read the rest, so we must take maximum care of its writing and what it suggests. In addition to commenting on other interesting data that this infographic suggests, after many written texts, we can also transfer our…

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There are no magic recipes to write a perfect post, but there are things that are known to work very well in the Blogging world; hence we can highlight Five types of post that usually attract the attention of users. Today we will focus on these, trying to give examples and trying to do it in a general way so that brands or agents from different sectors can learn from it. The lists Although it is increasingly common to see them and the wow factor has been reduced a lot, lists are still one of the best variables to make…

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Every editor goes through moments of crisis when facing the moment of writing content. It may be a moment of lack of content, a lack of inspiration when developing a topic or results that are not as positive as one would like produced by these texts. It is at these moments when we can fall into some of the worst mistakes we can make when writing. Given this, it is better to let a few days pass and reflect on what we are going to write; The texts should always be, above all, interesting texts. let’s see what mistakes we…

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the blogsWhether they are personal or corporate, they are blogs almost always associated with the personal, unique and authentic experience of the person who writes. Even if it is a company, this publication can also reflect the passion that is expected from the content of this type of platform, since when talking about the subject matter to which they are dedicated, they can transmit strong values, love for the activity that is carried out, for the messages they want to convey and for what they spend most of their time on. This is one of the Keys to make the…

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The social media They are platforms that offer us a daily promotion of our brand in exchange for little investment. For this reason, each time we have access to more users and this means more efforts to manage both the information that we receive in the profile and the management of their doubts, comments and requests. With all this, it is important that Let’s standardize certain processes and thus save time for other things. To do this, there are different ways and tools that I will show you below. Republish your content Sometimes, we attach great importance to the new…

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The social media They are platforms that can be very beneficial for companies with a relatively low investment. But for this, you have to have good planning, create good content and manage to connect with the audience. And of course, analyze the results. When this moment arrives, the task is easier than it seems. Behind web analytics or concepts generated in English such as Key Performance Indicators (KPIs), are simply data that give us an account of the good health of our presences. Trying to make it as flat as possible, today we will tell you what to measure for…

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A blog is one of the strategies most used by brands to connect with their audience on the Internet. But it is a channel that evolves a lot with the passage of time. It usually has nothing to do with the blog when we launch it with the product it becomes years later. We learn from the experience in the blog itself, from the advances that are coming out, from what our readers tell us, from the relationship we maintain with other blogs on our subject or from experience in our own sector. We will try to help those who…

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We have already said on more than one occasion that strategy is a fundamental element of our presence in the online world, also in relation to Content Marketing. In it, we will collect our objective, we will define how we are going to achieve it and we will establish the way to analyze the results. Today we are going to review Five keys for this strategy to be successfulbeing aware that each case is different and that we will always have to adapt to our business all kinds of steps that we are going to take. study the market The…

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Social networks are platforms that can boost your brand in a remarkable way. But for this, you must invest time and effort, as well as manage these channels in a professional way. Today we will talk about one of the pillars to make our number of followers grow and do it without losing the quality of the activity in the profiles, learning actions that not only empower our community on Twitterbut also the interaction, the relationship with other agents in the sector and, ultimately, our objective, to reach the target audience of our project. have a strategy What platforms do…

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