Is artificial intelligence about to take over the fashion world? Surely yes. Fashion is changing by leaps and bounds and artificial intelligence is reinventing it. AI (American multinational technology and consulting company) based text-to-image generators such as Dall-E and Midjourney of OpenAI, have become absolutely viral, and it is normal because the result is amazing.
Images can be generated from scratch from a text that describes what we want to see. The result is very crazy, very striking images, with outstanding quality… and this makes it very captivating and at the same time very useful.
Imagers
DALL-E 2 is the revolutionary new text and image generator from OpenAI. It allows users to create images from predefined texts. This generator uses an artificial intelligence called GPT-3, which aims to understand the meaning of words (natural language inputs) and convert them into images. By using these generators, users can turn their own creative ideas into light images. Thus, DALL-E 2 can create images based on realistic objects or interpret texts that do not exist in reality.
With this in mind, these programs, which are still in beta, are already starting to make their way into the creative industries.
Artificial intelligence in the world of fashion
In the world of fashion, quantity is valued above all else, the more production the better, which is why it can help designers take advantage of the knowledge based on the analysis of thousands of images and videos to make their designs.
AI could further streamline that process, ultimately helping your bottom line. Meanwhile, several brands have started using the Metaverse as a space to sell their products, and influencers digital have gained millions of followers.
1/ Using AI to generate fashion
After a bunch of experimentation I finally got DALL-E to work for video by combining it with a few other AI tools
See below for my workflow –#dalle2 #dalle #AIart #ArtificialIntelligence #digitalfashion #virtualfashion pic.twitter.com/x3zP3fIp4G
— Karen X.Cheng (@karenxcheng) August 30, 2022
In Twitter there are several samples of what could be the beginning of the fashion generated by text and image. Here an example:
User Karen X.Cheng shows us a series of suits created by artificial intelligence, an interesting way to come up with fashion and costume design ideas.
2/ First I used DALL-E to generate outfits. I did this by erasing parts of my existing outfit and painting over it
Btw when I erased the entire outfit, the results didn’t look as good. By keeping parts of the original, DALL-E was able to better match color and lighting pic.twitter.com/5OXWVWvN3C
— Karen X.Cheng (@karenxcheng) August 30, 2022
AI could find its place in the world of fashion, especially, by volume and speed. It allows you to improve demand forecasts, know and anticipate customer wishes, optimize chains, supply and stock, and of course, create a unique experience.
3/ But here’s the challenge. DALL-E works great for individual pictures, but it’s not designed for video. It won’t give you consistency from frame to frame.
Here was my early experiment. See, no consistency between frames pic.twitter.com/3Y8P8UoeTI
— Karen X.Cheng (@karenxcheng) August 30, 2022
It is estimated that artificial intelligence in the fashion sector will exceed 4,400 million dollars in 2027. According to The Insight Partners, the alliance between NTT Data and Google is used to propose dynamic solutions to the growing market demand.
As stated by IBM in its report Artificial Intelligence in the World of Fashion: “AI is increasingly present in all facets of the fashion industry, including in the creative process. On the one hand, it is being used to generate key insights about trends both to streamline the initial design process and to better predict demand for hyper-localized products.”
On the other hand, this technology serves to offer shoppers seamless and personalized shopping experiences both on-line as in physical establishments. Among the companies that work on artificial intelligence with IBM, stand out Tommy Hilfiger, Marchesa, Yoox Net-a-Porter either CH Carolina Herrera.
Photos | @Karen X.Cheng, @openaidalle