Twenty years after its launch, Apple bids farewell to the iconic iPod after announcing that it has discontinued production of the ipod touch. The one that became Apple’s most innovative product, one of its greatest achievements and the memory of many who grew up with one of these gadgetswill no longer be available.
Through a press release by Greg Joswiak, Vice President senior from marketing Apple World Cup, issued on May 10, 2022, the company officially marked the end of an era. The device will be available “while supplies last” at Apple Stores and other authorized retailers and resellers.
Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way that the iPod did, it impacted more than just the music industry: it also redefined how music is discovered, heard, and shared.
– Greg Joswiak, Apple’s senior vice president of worldwide marketing
The first iPod was released on October 23, 2001. Back then, Steve Jobs prophesied that “listening to music in the iPod It will never be the same”. He was definitely right, as his product revolutionized technology back then.
However, experts believe that the end of the iPod was predictable, because the arrival of the iPhone began to question the need for a device like the iPod. Not in vain does the company celebrate an incredible legacy in the world of music and technology, and today it is possible to enjoy our favorite songs using its cutting-edge products, such as the iPhonethe iPad and the Apple Watch.
Although everything indicates that the decision to discontinue the iPod is correct, we cannot deny that this is sad news that marks the end of an era in the history of Apple. Elder brother, shuffle, touchwhite or colored, the iPod will always be remembered. Fortunately, as Apple says, the spirit of the iPod “lives” in all of its devices.