Antena 3 begins to notice how Telecinco is becoming big again very little by little, and she’s willing to take matters into her own hands… even if it means mutilating one of her best-kept secret weapons. ‘bitter land’ comes to an end after 141 episodes, but the network isn’t ready for it to go yet completely and mess up the grill. So they have decided to take an unusual approach, let’s say.
bitter decision
Instead of a grand farewell, airing the last episode in prime time, Antena 3 has decided to extend the goodbye… by cutting the episode into ten small parts of about fifteen minutes each. Taking into account that the final chapter lasts two hours and 24 minutes, they have a couple of weeks. And that is exactly what they have done: dedicate only half an hour to the series from 6:30 p.m., that between announcements, header, credits and reminder of previous episodes remains in a seen and unseen.
It will be on March 10 when the marathon broadcast ends of this special episode that has lasted throughout this week and will last even longer, testing even the most eager fans to know what happens with Züleyha and Yilmaz. The idea of the chain is to use this bait (which is nothing else) to attract viewers to ‘Original Sin’, his new telenovela, which is not completely successful of its predecessor.
Curiously, this chopping strategy that has been carried out since February 20 is giving spectacular audiences, which have even exceeded 17% share (and the million and a half viewers). It may look grotesque from the outside, but it’s working by surprise. Now we just need to see if the decision to face Turkish soap operas to ‘Save me’ continues to give of itself. At the moment, with ‘Original Sin’ they have 165 episodes to continue holding the lead for a year. The question is if it will continue to last…