“Feel at Rosa de Avène” is the name of the brand initiative with which it supports various activities, collaborating with the institutions with which an alliance was created, such as: Cima Foundation, Bella Foundation, Pintadita a tu Salud, México Sonríe, Alma Foundation and the International Oncology Center Foundation, spearheading La Casa Rosa Avène. A space that was destined to give support to people who are facing or living with this disease.
Mexico presents 17% of deaths of women due to breast cancer, this being the most common and lethal disease for this sector of the population reaching up to 11 thousand cases in 2021 alone. With this imminent problem, early detection, knowledge and prevention are key pieces for timely diagnoses and saving lives.
Mexico presents 17% of deaths of women due to breast cancer
The Rose House of Avène between October 6 and 9, it granted screening tests, such as breast ultrasounds and electroimpedance tomography of the breast, free of charge. In addition, in partnership with Polanco Medical Laboratory, 50 mammograms were donated to attendees of this activity.
Within this, the Café Rosa, the Rosa Giftshop with products of the company and official merchandise of the Casa Rosa were placed and all the proceeds will go to support the allied associations: Fundación Cima, Fundación Bella, Pintadita a tu Salud, México Sonríe , Alma Foundation and the International Oncology Center Foundation. In this same spirit, Avène will donate part of the total sale of the month of October, to take a low-income cancer patient to receive treatment at the Thermal Station in France.