Today there are millions of mobile applications of different types, but did you know that many of them share similar technology developments? We tell you about some of the latest innovations that mobile apps use to improve the user experience and that you probably didn’t know about.
Some curiosities about mobile apps that you should know
1. Geolocation services
Did you know that apps know where we are at all times? Most apps implement geolocation technology to be able to determine the exact location of a user and to be able to provide personalized services or products from their region.
There are various systems to obtain this information, but it is usually done through GPS or IP address tracking.
For example, in the US and other countries, the majority of sports betting app They use this method of geolocation in order to know where the user is and ensure that they are making online bets legally and licitly, in the states where they are allowed.
2. Processing and payment gateways
Many apps allow the purchase of services or products within the app, which means they need a payment processing system as long as users can deposit and withdraw money using different methods. In order to achieve that, the development and implementation of payment processing technologies is needed: a payment gateway and various online payment providers.
There are many different payment gateway software, just as there are different types of online payment and transaction systems to ensure the security of financial data. PayPal It is undoubtedly the most popular online payment method today apart from credit or debit cards.
3. Artificial intelligence and machine learning
These are, for example, used for the development of chatbots with which we usually communicate before being able to speak with a real agent.
How many times has a customer service robot solved a problem for you? More than those of a real person! Nowadays, the software that simulates conversations through a live chat is more and more developed and typical both on the web and in mobile apps.
Many use the artificial intelligence to learn little by little. In other words, over time and after collecting data, they automatically learn about the language and relate it to the context to give much more concise answers.
4. Big data and data analysis
There are many apps, such as sports betting apps, that need to access data sources in real time (big data) and require the latest technologies to analyze and extract all the data necessary to offer updated and true information. When it comes to, for example, future betting or in order to predict the perfect odds, sports betting apps use machine learning algorithms that help them analyze past performance and make predictions about future events.
In short, big data is used to establish the best predictions about future events, analyze previous matches and player statistics, learn betting trends among players, etc. All of this helps to improve the user experience and the information that is offered to you.
As you have seen, there are many technologies used within an app. And we haven’t told you all of them! Others such as user authentication, responsive design, application functionalities depending on the device, or for example the streaming service, are also present in many applications.
Undoubtedly, today there are more and more challenges in the digital age to be able to offer the best services within mobile apps and technology continues to evolve fiercely.